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Bud Light did a series of fantastic radio ads about "Real American Heroes" that was a totally straight-faced rip of "kiss up" advertising. Unfortunately, after 9/11 the phrase "Real American Hero" took on a new meaning. They changed that line to "Real Men of Genius" but kept the campaign going. Some of these are the earlier way and some are the latter, but each is a dead-on parody of 70's power rock. You can read more about their ad campaign here.

Take your time. Enjoy them all. The first list includes the original ads about various professions. The second list is a series of "special interest group" ads made for specific occasions. Many of them sound like they were recorded "live." The newest ones are at the top of each section.

The "still needed" list at the bottom of this page lists those I've heard exist but have been unable to find. If you know where I can get one, please email me via the "More" menu above.

The Professions

Mr. 21-Piece BBQ Toolset Inventor Guy
Mr. 590 The Fan New Morning Show Guys
Mr. 80 SPF Sunblock Wearer
Mr. After Halloween Costume Shop Salesman
Mr. Airline Meal Chef
Mr. Airport Baggage Handler
Mr. All You Can Eat Buffet Inventor
Mr. Artificial Tree Maker
Mr. Athletic Groin Protector Inventor
Mr. Backyard Bug Zapper Inventor
Mr. Baseball Designated Hitter
Mr. Baseball Encyclopedia Guy
Mr. Baseball Stadium Glove Wearing Guy
Mr. Basketball Court Sweat Wiper Upper
Mr. Basketball Shoe Designer
Mr. Bass Plaque Maker
Mr. Bathroom Stall Dirty Joke Writer
Mr. Beach Metal Detector Guy
Mr. Blue Aluminum Bottle Maker
Mr. Boneless Buffalo Wing Inventor
Mr. Boombox Carrying Rollerskater
Mr. Bowling Shoe Giver Outer
Mr. Bumper Sticker Writer
Mr. C Store Retailer of the Year Guy
Mr. C Store Retailer of the Year Guy
(custom for 7-11 storeowners)
Mr. Camouflage Suit Maker
Mr. Cargo Pants Designer
Mr. Cell Phone Holster Wearer
Mr. Centerfold Retoucher
Mr. Ceremonial First Pitch Thrower Outer
Mr. Championship Ring Designer
Mr. Chazz Michael Michaels
Mr. Chinese Food Delivery Guy
Mr. Company Computer Guy
Mr. Cruise Ship Entertainer
Mr. Department Store Mannequin Dresser Upper
Mr. Discount Airline Pilot Guy
Mr. Discount Suit Salesman
Mr. Dishonest Cable TV Hooker Upper
Mr. Dodgeball Resurrector
Mr. Doggie Day Spa Operator
Mr. Driving Range Ball Picker Upper
Mr. Edible Underwear Maker
Mr. Egg Nog Inventor
Mr. Electric Carving Knife Inventor
Mr. Enormous SUV Driver
Mr. Excited About Storms Weatherman
Mr. Exotic Cowboy Boot Wearer
Mr. Experimental Medications Tester
Mr. Fake Tattoo Inventor
Mr. Fancy Coffee Shop Coffee Pourer
Mr. Fantasy Football Manager Guy
Mr. Football Endzone Painter
Mr. Football First Down Marker Guy
Mr. Football Stadium Streaker Guy
Mr. Footlong Hotdog Inventor
Mr. Forgot Her Birthday Man
Mr. Forgot Her Birthday Man (Live)
Mr. Fortune Cookie Fortune Writer
Mr. Frozen Turkey Help Line Guy
Mr. Furniture Assembly Manual Writer
Mr. Gangsta Rapper Posse Member
Mr. Garden Gnome Maker
Mr. Gasoline BBQ Starter
Mr. Giant Foam Finger Maker
Mr. Giant Pink Inflatable Gorilla Maker
Mr. Giant Pocket Knife Inventor
Mr. Giant Taco Salad Inventor
Mr. Golf Tournament Quiet Sign Holder Upper
Mr. Golfball Washer Inventor
Mr. Grocery Store Cart Wrangler
Mr. Hair Gel Overgeller
Mr. Half-Time Shooting Contest Contestant
Mr. Handlebar Mustache Wearer
Mr. Hawaiian Shirt Pattern Designer
Mr. Holiday Gift Re-gifter Guy
Mr. Hollywood Plastic Surgeon
Mr. Homemade Pontoon Boat Maker
Mr. Horsedrawn Carriage Driver
Mr. Hot Dog Eating Contest Contestant
Mr. Hot Sauce Master
Mr. Hot Stock Tip Giver Outer
Mr. Humongous Pumpkin Grower Guy
Mr. In The Car Nose Picker
Mr. Indecisive Food Orderer Guy
Mr. Indie Band Member
Mr. Indie Band Member
Mr. Inspirational Poster Writer
Mr. Jean Shorts Inventor
Mr. Jelly Donut Filler
Mr. King Of The Karaoke Mic
Mr. Kiss-Me-I'm-Irish Pin Wearer
Mr. Local Texas Football Legend
Mr. Losing Locker Room Reporter
Mr. Mail Order Bride Orderer
Mr. Major Highway Line Painter
Mr. Major League Infield Raker
Mr. Male Football Cheerleader
Mr. Male Fur Coat Wearer
Mr. Miniature Train Modeler
Mr. Moped Super Upper
Mr. Movie Theater Ticket Ripper Upper
Mr. Multi-Colored Sweater Wearer
Mr. Next Day Carpet Installer
Mr. Nosebleed Section Ticket Holder Guy
Mr. Nudist Colony Activity Coordinator
Mr. Office Party Over Hugger
Mr. Outside The Stadium Peanut Seller
Mr. Over The Top Carb Counter
Mr. Overly Competitive Touch Football Game Player
Mr. Overly Competitive Touch Football Game Player #2
Mr. Overzealous Foul Ball Catcher
Mr. Oxygen Bar Inventor
Mr. Parade Float Driver
Mr. Paranoid of the Ocean Guy
Mr. Parking Attendant Flashlight Waver
Mr. Pathetic Phone Answering Guy
Mr. Pet Toy Designer
Mr. Philly Cheese Steak Maker
Mr. Pickled Pigs Feet Eater
Mr. Pimped Out Ghetto Car Driver
Mr. Pit Crew Water Bottle Squirter
Mr. Portable Toilet Cleaner Outer
Mr. Pro Football Coach Cord Carrier
Mr. Pro Sports Heckler Guy
Mr. Pro Wrestling Wardrobe Designer
Mr. Professional Figure Skater
Mr. Professional Hockey Organ Player
Mr. Professional Movie Extra Guy
Mr. Professional Sports Leg Cramp Rubber Outer
Mr. Push Up Bra Inventor
Mr. Putt Putt Golf Course Designer
Mr. Radio Traffic Announcer Guy
Mr. Rain Delay Tarp Roller Outer
Mr. Raise The Net Before They Kick The Field Goal Guy
Mr. Really Bad Toupee Wearer
Mr. Really Big Die-Hard Mets Fan
Mr. Really Big Golf Club Maker
Mr. Really Big Houston Texas Football Fans
Mr. Really Big Pet Snake Owner
Mr. Really Loud Cell Phone Talker Guy

Mr. Really Really Really Bad Dancer
and here's the video:
Mr. Really Really Really Bad Dancer Video

Mr. Really So Special Birthday Celebrator
Mr. Really Special Birthday Celebrater Guy, Stud
Mr. Really Stinky Breath Breather-Outer
Mr. Restroom Toilet Paper Refiller
Mr. Rolling Cooler Cooler Roller
Mr. Sad Country Song Songwriter
Mr. Selfless Club Hopping Dude
Mr. Silent Killer Gas Passer
Mr. Souvenir Snow Globe Maker
Mr. Sports Fan Face Painter
Mr. Stadium Scoreboard Marriage Proposal Guy
Mr. Supermarket Deli Meat Slicer
Mr. Supermarket Free Sample Guy
Mr. Supermarket Produce Puter-Outer
Mr. SUV Super Stretch Limo Maker
Mr. SUV Super Stretch Limo Maker
Mr. Taxicab Over Accessorizer
Mr. Tiny Dog Clothing Manufacturer
Mr. Tiny Thong Bikini Wearer
Mr. Tollbooth Collector
Mr. T-Shirt Launcher Inventor
Mr. Tuxedo Shop Tux Renter
Mr. Ultimate Philladelphia Sports Fan
Mr. Unathletic Sports Talk Radio Guy
(inspired by Mike Greenberg of ESPN Radio)
Mr. Underwear Inspector No. 12
Mr. Used Car Lot Auto Salesman
Mr. Waveland Avenue Home Run Ball Catcher
Mr. Way Into It Buckey Fan
Mr. Way Too Much Cologne Wearer
Mr. Way Too Proud of Texas Guy
Mr. Wedding Band Guitar Player
Mr. Wild Animal Taxidermist
Mr. Wrecking Ball Operator

The "Special Interest" Groups

The Coast to Coast All Over the Free World Bob and Tom Show.mp3
1080 The Fan and Jason Swygard, The Swag
850 KOA News Radio Colorado's Morning News
All The Beautiful Mardi Gras Beads
All You St Louis Rams Fans
Brad Davies and Craig Roberts in the Men's Room
CW31 Good Day Sacramento in Sactown
CW31 KOVR Good Day Sacramento, v1
CW31 KOVR Good Day Sacramento, v2
Detroit Pistons Basketball Fans
Drake The Napping Cameraman
Houston Dynamos Fans
Houston, Big City in the Really Really Big State
Jaxon Afternoons on the Mighty MMR
Kevin and Bean, KROQ Morning Geniuses
KROQ's Lovely Lisa May
Len And Bob Bash And Cubs Fans Everywhere
Mile High Denver Broncos Football Fans
Mr Dedicated Houston Astros Mascot
Mr Really Big Tennessee Titans Fans
Mr Really Special Birthday Celebrater Guy, Stud
Mr Titans Upper Deck Seat Holder Guy
Mr USMA Football Tailgating Fan
News Channel 5 Today in St Louis
Perfect NFL Couples
Rock Paper Scissors Players Everywhere
Sound Off Live on Fox Sports Net
Tammy Dombeck, Gridlock Buster
The Big D and Bubba Radio Show
The Capital of Georgia, Atlanta
The Morning X on 99X Everything Alternative
The Point with Foxx and MacKenzie
The ARCO Arena Thunder The Fans
The City and Citizens of Portland Oregon
The City of Seattle in the Great Northwest
The Fans of the NHL Los Angeles Kings
The Fans of the Sacramento Kings at the ARCO Arena
The Food of Mardi Gras
The Fox 26 Morning News Team in Houston
The Men of the Men's Room on KISW
The Paint Our Bodies for the Broncos Fans
The Talented WFOR TV News Team
WEEI and Big O on the Big Show
WGN Morning News in Chicago
What's Not to Love About Houston Texas
Whats So Special About New Orleans at Mardi Gras
WMMR's Preston and Steve

I still need:

Mr. Accordion Player Guy
Mr. Adult Film Movie Actor Guy
Mr. Animal Husbandry Expert
Mr. Apartment Next to the L Tracks Guy
Mr. Art School Model Guy
Mr. Books on Tape Inventor
Mr. Chicago Bears Fan
Mr. Civil War Battle Re-Enactor
Mr. Clip on Tie Inventor
Mr. Doctor Tree Surgeon
Mr. Extra, Extra Strong Glue Maker
Mr. Fancy Restaurant Valet Guy
Mr. Guy Wearing a Poncho
Mr. High Protein Diet Guy
Mr. In the Park Cartoonist
Mr. Labor Day Inventor
Mr. Las Vegas Trip Taker
Mr. Law Enforcement Cavity Searcher
Mr. Motorcycle Side Car Rider
Mr. New Shoe Tissue Paper Stuffer
Mr. Oversized Fanny Pack Wearer
Mr. Personal Space Invader
Mr. Reality TV Show Star
Mr. Really Large Body Building Guy
Mr. Renaissance Fair Performer
Mr. Restaurant Food Critic Guy
Mr. Retired Professional Football Player (inspired by Mike Golic of ESPN Radio)
Mr. Street Lamp Bulb Screwer-Inner
Mr. Warehouse Shopping Club Member
Mr. Way Too Much Team Clothes Wearer
Mr. Wildly Guessing Weatherman

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