Bud Light did a series of fantastic radio ads about "Real American Heroes" that was a totally straight-faced rip of "kiss up" advertising. Unfortunately, after 9/11 the phrase "Real American Hero" took on a new meaning. They changed that line to "Real Men of Genius" but kept the campaign going. Some of these are the earlier way and some are the latter, but each is a dead-on parody of 70's power rock. You can read more about their ad campaign here.
I recently heard from Pete Stacker who did all the voiceover here. And yes, that's really David Bickler (of "Eye of the Tiger" fame) on vocals.
Take your time. Enjoy them all. The first list includes the original ads about various professions. The second list is a series of "special interest group" ads made for specific occasions. Many of them sound like they were recorded "live." The newest ones are at the top of each section.
The "still needed" list at the bottom of this page lists those I've heard exist but have been unable to find. If you know where I can get one, please email me via the "More" menu above.
The Professions
The "Special Interest" Groups
I still need:
Mr. Accordion Player Guy
Mr. Adult Film Movie Actor Guy
Mr. Animal Husbandry Expert
Mr. Apartment Next to the L Tracks Guy
Mr. Art School Model Guy
Mr. Books on Tape Inventor
Mr. Chicago Bears Fan
Mr. Civil War Battle Re-Enactor
Mr. Clip on Tie Inventor
Mr. Doctor Tree Surgeon
Mr. Extra, Extra Strong Glue Maker
Mr. Fancy Restaurant Valet Guy
Mr. Guy Wearing a Poncho
Mr. High Protein Diet Guy
Mr. In the Park Cartoonist
Mr. Labor Day Inventor
Mr. Las Vegas Trip Taker
Mr. Law Enforcement Cavity Searcher
Mr. Motorcycle Side Car Rider
Mr. New Shoe Tissue Paper Stuffer
Mr. Oversized Fanny Pack Wearer
Mr. Personal Space Invader
Mr. Reality TV Show Star
Mr. Really Large Body Building Guy
Mr. Renaissance Fair Performer
Mr. Restaurant Food Critic Guy
Mr. Retired Professional Football Player (inspired by Mike Golic of ESPN Radio)
Mr. Street Lamp Bulb Screwer-Inner
Mr. Warehouse Shopping Club Member
Mr. Way Too Much Team Clothes Wearer
Mr. Wildly Guessing Weatherman