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Buzz Word Translator

Your guide to advertising terminology.


We changed the color

All New

Parts not interchangeable with previous design


Imported product


Almost as good as the competition

Designed Simplicity

We cut our manufacturing cost to the bone

Foolproof Operation

No provision for adjustments

Advanced Design

The advertising agency doesn’t understand it

It’s Here At Last!

Rush job; nobody knew it was coming


Manufacturer lacks test equipment

High Accuracy

Unit on which all parts fit

Direct Sales Only

Factory had big argument with distributor

Years of Development

We finally got one that works


It’s different from our competitors


We finally figured out a way to sell it


Can’t figure out why it looks like it does


Shape and color differ from the others


Impossible to fix


Previous faults corrected. We hope.


Assembly machines operators don’t wear gloves

Performance Proven

Will last as long as the warranty

Meets All Standards

Ours, not yours


Heavier than Lead!

Broadcast Quality

Gives a picture and produces noise

High Reliability

We made it work long enough to ship it

New Generation

Old design failed; maybe this one will work

Country-Wide Customer Service

You can return it from most airports

Unprecedented Performance

Nothing we ever had before worked this way

Built To Precision Tolerances

We finally got it to fit together

Satisfaction Guaranteed

Manufacturer’s, upon cashing your check