Not every great idea is immediately obvious. These quotes are wrong, even though many came from famous, respected men in their fields.
“You want to have consistent and uniform muscle development across all of your muscles? It can’t be done. It’s just a fact of life. You just have to accept inconsistent muscle development as an unalterable condition of weight training.”
Response to Arthur Jones, who solved the “unsolvable” problem by inventing Nautilus.
“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.”
Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.
“If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you can’t do this.”
Spencer Silver on the work that led to the unique adhesives for 3-M “Post-It” Notepads.
“There is no reason anyone would want a computer in their home.”
Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.’”
Apple Computer Inc. founder Steve Jobs on attempts to get Atari and H-P interested in his and Steve Wozniak’s personal computer.
“But what is it good for?”
Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
“We don’t like their sound, and guitar music is on the way out.”
Decca Recording Co. rejecting the Beatles, 1962.
“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”
The editor in charge of business books for Prentice Hall, 1957
“Computers in the future may weigh no more than 1.5 tons.”
Popular Mechanics, forecasting the relentless march of science, 1949
“The bomb will never go off. I speak as an expert in explosives.”
Admiral William Leahy, US Atomic Bomb Project.
“I think there is a world market for maybe five computers.”
Thomas Watson, chairman of IBM, 1943
“The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.”
A Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service. Smith went on to found Federal Express Corp.
“I’m just glad it’ll be Clark Gable who’s falling on his face and not Gary Cooper.”
Gary Cooper on his decision not to take the leading role in “Gone With The Wind.”
“Stocks have reached what looks like a permanently high plateau.”
Irving Fisher, Professor of Economics, Yale University, 1929.
“Who the hell wants to hear actors talk?”
H. M. Warner, Warner Brothers, 1927.
“This fellow Charles Lindbergh will never make it. He’s doomed.”
Harry Guggenheim, millionaire aviation enthusiast.
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”
David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.
“Man will never reach the moon regardless of all future scientific advances.”
Dr. Lee De Forest, inventor of the vacuum tube and father of television.
“Professor Goddard does not know the relation between action and reaction and the need to have something better than a vacuum against which to react. He seems to lack the basic knowledge ladled out daily in high schools.”
1921 New York Times editorial about Robert Goddard’s revolutionary rocket work.
“Airplanes are interesting toys but of no military value.”
Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre.
“Heavier-than-air flying machine s are impossible.”
Lord Kelvin, president, Royal Society, 1895.
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
Western Union internal memo, 1876.
“The abdomen, the chest, and the brain will forever be shut from the intrusion of the wise and humane surgeon.”
Sir John Eric Ericksen, British surgeon, appointed Surgeon-Extraordinary to Queen Victoria, 1873
“Louis Pastueur’s theory of germs is ridiculous fiction.”
Pierre Pachet, Professor of Physiology at Toulouse, 1872
“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.”
Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859.